Boston Globe Spotlight: Is Vero Beach the “Hamptons of Florida”?
A recent travel feature in The Boston Globe has shined a national spotlight on Vero Beach, exploring whether our quiet coastal haven is earning a reputation as the “Hamptons of Florida.” Following the launch of a new direct JetBlue flight from Boston, travel writer Christopher Muther traded the freezing temperatures of New England for the sun-soaked shores of the Treasure Coast to investigate the appeal of “Hibiscus City.”
The verdict? Vero Beach offers a unique blend of tranquility and sophistication that sets it apart from typical Florida destinations. While some younger visitors might jokingly refer to the area as “Zero Beach” for its sleepy nightlife, others compare it to an off-season Ogunquit or the Hamptons—minus the traffic and the pretension.
The Tale of Two Cities: Barrier Island vs. Mainland
The feature highlights the distinct duality of Vero Beach, separated by the Indian River Lagoon. The mainland offers the conveniences of modern suburban life, described as the commercial hub filled with familiar staples like Publix and other retail chains. However, the barrier island is where the true magic lies.
Described as walkable, bikeable, and distinctly “un-Florida” in its lack of strip malls, the barrier island is praised for its independent shops and charming downtown atmosphere. This area feels less like a tourist trap and more like a carefully preserved seaside retreat.
Beaches: Uncrowded and Pristine
For those seeking relief from northern winters, Vero’s 26 miles of coastline are the main attraction. The report specifically lauded two local gems:
- South Beach Park: Located at 1702 Ocean Drive, this beach was noted for being well-maintained with full facilities, including pavilions, foot showers, and ADA accessibility.
- Golden Sands: Situated at 10350 North A1A, this spot offers a more secluded experience. Despite being a longer drive, it rewards visitors with wide stretches of golden sand, a playground, restrooms, and a feeling of having the beach entirely to oneself.
Beyond the Sand: Culture and Nature
Vero Beach is more than just sunbathing. The article pointed to the area’s deep historical roots and natural beauty, specifically highlighting the McKee Botanical Garden. Founded in 1926 and designed by the prestigious Olmsted Brothers firm, the garden is currently hosting the “Florigami” exhibition, featuring massive metal origami sculptures that spin in the breeze.
Citrus heritage also took center stage. A visit to the Indian River Citrus Museum revealed the history of the region’s world-famous fruit. For a hands-on experience, Schacht Groves & Market allows visitors to pick their own Indian River oranges on a 145-acre grove that has operated for nearly 75 years.
For nature lovers, a trip to Round Island Riverside Park offers a chance to walk the 400-foot boardwalk. It is a prime location for spotting local wildlife, including manatees and pelicans, in a serene setting away from the oceanfront.
Dining and Hospitality
The culinary scene in Vero Beach was described as abundant, with portion sizes that challenge even the hungriest travelers. Notable mentions included Nino’s Corner Italian Restaurant & Pizzeria, Riverside Cafe, The Tides, and the historic Ocean Grill.
For accommodations, the barrier island offers a range of styles:
- Costa d’Este Beach Resort & Spa: Owned by Gloria Estefan, this resort brings a slice of South Beach luxury with modern architecture and ocean views.
- Driftwood Resort: A rustic, character-filled landmark housing Waldo’s Restaurant & Bar, famous for its bric-a-brac decor and oceanfront dining.
- Boutique Options: The Islander Inn and Caribbean Court were recommended as unique, more affordable alternatives to the larger resorts.
“Vero Beach has a downtown filled with small, mostly independent shops and restaurants. It’s sleepy, but it still has a pulse. Unlike a lot of Florida, it’s very walkable and bikeable.”
Whether you call it the Hamptons of the South or simply home, the national attention confirms what locals already know: Vero Beach is a rare find that balances small-town charm with world-class natural beauty.
