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VNA Responds to New For-Profit Hospice in Indian River County

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The healthcare landscape in Indian River County is set for a significant shift in the coming year. The Visiting Nurse Association (VNA) of the Treasure Coast has issued a response regarding the State of Florida’s recent authorization of a new for-profit hospice provider, which is scheduled to begin operations in the area in early 2026.

For nearly four decades, the VNA has served as the exclusive non-profit hospice provider for the region, offering care to residents in Vero Beach, Sebastian, and Fellsmere. The introduction of a new provider follows a statewide “Need Projections” review conducted by the Agency for Health Care Administration (AHCA). This review analyzes specific data points—including population trends, mortality rates, and hospice utilization—to determine where additional medical capacity is required. Indian River County was identified as one of seven counties in the state where an expansion of hospice services was approved.

A Legacy of Local Care

The VNA currently employs approximately 450 staff members, including a specialized team of about 100 hospice professionals. Annually, the organization provides compassionate end-of-life care to roughly 2,000 patients. Lundy Fields, President and CEO of the VNA, emphasized that the organization’s deep roots in the community set it apart from incoming for-profit competitors.

“Hospice choices made by families have a ripple effect. When you choose VNA, you’re supporting a 50-year community mission—and programs that only exist because we’ve spent decades listening to, caring for, and growing with the people of Indian River County.”

The Non-Profit Difference

According to the VNA, hospice care accounts for 52% of their total revenue. As a non-profit entity, these funds are reinvested directly into the community rather than distributed as profit. This financial structure supports a variety of vital local programs that extend well beyond standard medical care.

Residents of Indian River County benefit from these reinvested funds through several initiatives, including:

  • Grief Counseling: Specialized support available for both adults and children.
  • Camp Chrysalis: A program dedicated to helping children navigate loss.
  • Mobile Health Clinic: Providing medical access to uninsured neighborhoods.
  • Community Health Screenings: Preventative care measures available to the public.
  • Vaccine Outreach: Ensuring accessible immunization for residents.
  • Music Therapy: Therapeutic interventions for patients.
  • Looking Ahead to 2026

    Guided by their “Life Journey” philosophy, the VNA provides interdisciplinary care involving nurses, social workers, chaplains, and bereavement counselors. Care is administered wherever the patient resides, with the option for 24/7 support at the VNA Hospice House in Vero Beach for complex symptom management.

    As the market opens to the new for-profit entity, the VNA is encouraging local families, healthcare professionals, and community partners to continue supporting the non-profit organization that has been integral to the area’s well-being for half a century.

    For those seeking more details on services or support, residents can visit the VNA website or contact them directly at 772-567-5551.

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